LEFT COAST XTRACTS

A BRAND IMAGE

I was contacted by a duo of bass artists who were looking to start up a new side project titled 'Left Coast Xtracts' and wanted me to design their brand logo, which would be used as a running theme towards any future work under the label.

​

Their initial ideas involved extracting wax so I researched extracts and was met with a lot of imagery involving water droplets, or water running off of leaves.

After showing various sketches to the clients, we all decided on the idea of a water droplet  shape being formed from liquid gold dripping over a vinyl record. The liquid gold being used instead of water as it's a term used to describe something great and vinyls can be printed in gold once successful.

COVER ART

After being pleased with the results of the logo, I was commissioned again to work on their first release under the 'Left Coast Xtracts' label. 

​

The track was a remix of the song 'Deep End' by THEY. 

​

For the cover art, the clients wanted to keep the liquid gold theme of their logo, but to make it relate to this track. 

​

The song references "diving in", and when looking at the original cover art from 'THEY.' it features a hyena diving into the ocean. 

​

So for this cover, after showing my thumbnail roughs, we all agreed on the idea of having liquid gold running off a leaf and transforming into a diver. The leaf acting as a springboard in a way.

​